Lorena Lujan Rubio
Innovation and Strategic Partners Leader,
BASF Canada
In her Innovation & Strategic Partners Leader role at BASF Canada, Lorena Lujan Rubio leads different innovation projects related to sustainability, clean tech and new materials. In addition, she is responsible for driving external engagement with selected partners, evaluating and leading relationships with Canadian innovation clusters, universities, research institutes and start-ups. Prior to this role, Lorena led BASF’s external communications strategy in Canada, contributing to the significant increase of media presence and strengthening brand awareness by liaising with local, national and trade news sources.
Lorena is originally from Madrid, Spain, and has been enduring the harsh Canadian winters for almost 5 years.